Digital & Social.

The following pieces were built for various digital placements, including outdoor digital billboards, email invitations, online newsletters and multiple Social platforms. Each piece of creative was designed based on how, where and when it would be viewed by the consumer.

FOX + 23andMe Partnership

FOX partnered with 23andMe for coverage of the 2018 FIFA World Cup. As part of that effort, 23andMe offered free DNA testing kits to selected FOX talent so that they could find out their heritage and reveal on-air which team they would be rooting for based on their results. The above is a digital and print piece that was designed to communicate the effort to internal FOX talent and encourage them to sign up and participate. We worked to create a piece that communicated the ease of the process so that talent would be more inclined to take part in the effort and share their results on-air, which would help to increase excitement for the World Cup and ratings for their shows.

`black-ish Set Tour Evite

This email invitation was created to invite TCA Members to take a tour of the set of `black-ish. Using the information provided by the PR team and the Key Art that was developed for the season, the invite design was kept fun and simple with pops of color, to remain on brand and align with the marketing campaign for the show.

ABC Volunteer Day Evite

This email invitation was distributed to all ABC Television employees encouraging them to sign-up for and participate in the annual volunteer day. The goal of this email was to inform employees about the various volunteer opportunities that were available, provide background information about each organization, and encourage them to sign-up by providing simple & easy one-click registration buttons.

ABC Affiliate Outdoor Digital Billboards

As part of the integrated marketing campaign for each show, we created digital billboards for the various ABC Affiliate stations nationwide. Each station had its own unique set of specs and multiple sizes of digital creative needed. In order to keep marketing consistent throughout the country, we would utilize the primary Key Art that was developed for the show, and create various layouts and sizes based the needs of each Affiliate station, ensuring the tune-in messaging, time-zone and station logos were market specific for each. The customized Outdoor Digital Billboards were created for almost every new and returning series campaign.

GIF Overlays

These are examples are GIF overlays created for special events. The first is for a FOX Sports employee event, and The Muppets examples were created for Comic-Con for the launch of the new series on ABC. All examples include a static overlay at the bottom. For The Muppets examples, individual images were hand selected of the characters and digitally dropped in to create the illusion that the character was actually taking the photos with the consumer. These GIF's were immediately provided to allow for guests of the event to share in real-time through their Social Media accounts.

FOX Priority Newsletters

Every week FOX Broadcasting creates a digital newsletter to send out to the Affiliate stations around the country to help ensure all of the marketing goals are aligned across the company. The below are a few examples of the customized digital creative that was developed for use in these Newsletters.

MLB Postseason & NFL Preseason Digital Billboards

Both of the below digital billboards were built for outdoor use, as well as utilized for various online, social and digital campaigns. Images were carefully selected for each piece utilizing some of the most recognizable teams and players. There were also legal requirements that had to be taken into consideration regarding branding and logo usage for each league (MLB & NFL).we were promoting and the creative was updated

Blue Man Group Social Media

When I returned to Cirque du Soleil Entertainment Group to oversee Marketing & Communications for Blue Man Group, I was also tasked with revitalizing all Social Media channels for the brand, including re-envisioning the social strategy, establishing goals for each channel, creating new processes and procedures for content ideation and creation, production strategy and processes, and building a social media team to manage channel specific strategy, influencer collaborations and partnerships, content calendar, posting schedule, and ongoing engagement. In addition to revamping all existing social channels, I also launched the Blue Man Group TikTok channel, reaching over 1M followers, and 7M likes in less than 4 months, with the most successful video-to-date reaching over 20M views.

Blue Man Group Web Banners - Valentine's Day Campaign

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