Print Ads.
From publication selection and ad placement, to layout/design, image selection and copywriting, print ads can help convey complex messages to specific target audiences. These are a few examples of a variety of print advertisements I've had the opportunity to manage from concept to completion.
Scandal 100 Episodes
Variety Magazine
On behalf of ABC and ABC Studios we created a congratulatory ad for the cast and crew of ABC's hit TV series Scandal on reaching 100 episodes. This was a full-spread ad in Variety magazine. We wanted to make sure to capture the most pivotal moments from the show and make sure all of the cast was represented. Working closely with ABC and Shondaland PR and Legal, this ad went through many approvals and the end-product was very well received.
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*note: image includes red line through middle of ad depicting centerfold of magazine.
50th CMA Awards
EMMY Consideration Ad
This front and back of a "For Your Consideration" ad for the 50th CMA Awards, which aired on ABC, was published in EMMY magazine. The front included an attached DVD in a sleeve, which allowed the subscribers of the magazine to watch the show and consider it for nomination. A large part of this design included selecting images that showed great moments from the show, choosing compelling quotes, and laying it out in a way that had an upscale feel. It also required working closely with the CMA team, and various ABC departments, including PR and Legal, to make sure all aspects of the ad, from branding to talent images, were approved for production.
FOX Sports AYSO Ad
This ad was featured in AYSO magazine to market FS1 as the home for Soccer fans to watch their favorite matches. The creative required careful image selection, to ensure the players were wearing the correct jerseys with the correct league and team emblems. There were also extensive approvals required in order to display the league logos and ensure they were the correct leagues featured on the channel and the most up-to-date logos.
The Muppets & PFCU
Window Clings
For the launch of the new ABC series The Muppets, we created a partnership with Partners Federal Credit Union. This partnership helped us market the show to avid Disney fans that did their banking with the exclusive Credit Union. When any new account was set-up the customer would receive a free Muppets t-shirt. The creative utilized for these shirts aligned with the marketing campaign for the entire series, which included various individual character pieces. This same creative was utilized for the window clings created for PFCU branches nationwide.
LEA Award Congratulatory Ad
This program ad was developed to congratulate the EVP of Communications for FOX Sports, Terri Hines, on her LEA Award honoring women in telecommunications. The team wanted to utilize her image, but also keep it fun and edgy, which was exactly what this ad accomplished.
